The Artec team is made up of a diverse group of riders. This diversity is valued by Artec. It means that our team rider’s connection to Artec and to each other transcends the classifications of the snowboarding subculture and is instead based on a deeper element.
Instead of superficial commonality we look for diversity and search for that spark of individuality that excites us to work with a rider. It has nothing to do with podiums or cover shots, it is something harder to quantify, but all it takes is watching the way any member of our crew rides for us to know it is real. Our riders are the outcasts, the rejects and the weirdos who are creatively pushing snowboarding into new frontiers of terrain and performance. Their connection to one another stems from something deeper, respect for each other and love of snowboarding. Making products that deliver the performance our team needs to push their riding in creative new directions is a source of great inspiration for us.
JOHNNY'S SUNDAY IN THE PARK
22.02.2012 / Johnny Miller
"Been riding Bear for the past week and it has been awesome. set up a new stick, alt-rocker lookin pretty smooth. did a tricktip in the redbull plaza (frontblunt to regular) should be coming out soon if you feel like checking it ...
ARTEC AT INTERSTYLE JAPAN
19.02.2012 / Artec
Artec Snowboards was present at the Interstyle Show in Yokohama, Japan. Our's Nima Jalali and Blaise Rosenthal were representing us there. Good times by all means...
CHECKING IN #15 - KALLE OHLSON BACKCOUNTRY
12.02.2012 / Kalle Ohlson
The Kalle contest on FB is up, but here is another edit of Kalle in the Backcountry. The Pirates Production Crew has been snow hunting all season and they've been getting some kills... It's been a tough year for all, but we're thinking Kalle is ...
CHECKING IN #14 - JARED JORDAN
11.02.2012 / Jared Jordan
Artec Ams Zach Rawles and Jared Jordan having been filming their little hearts out in Colorado this week. Denver got some snow and these Colorado boys know all the spots. "Check In" with Jared Jordan.
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