The Artec team is made up of a diverse group of riders. This diversity is valued by Artec. It means that our team rider’s connection to Artec and to each other transcends the classifications of the snowboarding subculture and is instead based on a deeper element.
Instead of superficial commonality we look for diversity and search for that spark of individuality that excites us to work with a rider. It has nothing to do with podiums or cover shots, it is something harder to quantify, but all it takes is watching the way any member of our crew rides for us to know it is real. Our riders are the outcasts, the rejects and the weirdos who are creatively pushing snowboarding into new frontiers of terrain and performance. Their connection to one another stems from something deeper, respect for each other and love of snowboarding. Making products that deliver the performance our team needs to push their riding in creative new directions is a source of great inspiration for us.
GUS AND HIS NEW BINDINGS IN ACTION
03.02.2012 / Gus Engle
I've been in quebec city since christmas. finally made it to the mountains yesterday to ride some neige québécoise. suce ma graine. here some photographs.
-gus
CHECKING IN #10 - ZACH RAWLES SHREDDIN THE LOGS IN COLORADO
27.01.2012 / Zach Rawles
Zach lives out in Colorado where log jibs are pretty popular. They build all sorts of crazy set-ups out in the woods and shred them like mountain men. Check In with our Am Zach Rawles and see how he puts it down in the ...
CHECKING IN #10 - ZACH RAWLES SHREDDIN THE LOGS IN COLORADO
27.01.2012 / Artec
Checking In with Zach Rawles! In our tenth installment of the Checking In series, Zach shreds the logs of Colorado.
ARTEC CHECKING IN #9 - KALLE AT BEAR MTN #3
25.01.2012 / Artec
Here's some more Kalle Ohlson footy for the Kalle Check Out. Kalle is a pretty cool dude and these edits really bring out his character, not to mention his sick riding. Enjoy Artec friends.
-Artec
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