BOTTOM LINE SWAGER TOUR - RECAP
20.10.2011 / Kalle Ohlson / comments (0) / views (698)
Chris Sörman and Artec's Kalle Ohlson just finished the "Bottom Line" premier tour in Sweden. They organized three stops in one week. Jonkoping which is Chris hometown was the first stop. Followed by a premiere at one of the most famous clubs in all of Sweden, "Cafe Opera" in Stockholm. Two days later they had there final stop in Orebro where kalle is originally from.
Chris and Kalles plan with their tour was to not only reach all classic premiere attending people, but to also reach out to a group of people that usually would never go and see a snowboard movie. They picked out clubs and places, not with the goal to bring people to the movie, but to bring the movie to the people. With help from Burn, Neff, Snowboard mag Transition and Artec it all did happen. And if you ask those two fellows, it was waaay gooooood times!
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